As a running shoe specialty retailer, you're well aware that every detail matters in the world of footwear. From the design and comfort of the shoes themselves to the layout of your store, every aspect plays a role in your customers' shopping experience. One aspect that may have gone unnoticed, but is absolutely crucial to foot health and comfort are shoelaces.
A Brief History of Shoelaces
Shoelaces have a long and fascinating history. They have been used for centuries, evolving from simple leather thongs to the wide variety of materials and styles available today. While their primary purpose remains the same –to secure shoes to our feet– their design and function have come a long way. Understanding the evolution of shoelaces can help you appreciate the importance of offering innovative solutions —and comfort— to your customers.
Different Ways of Tying Shoelaces to Bind
Before we dive into the shoelace revolution, let's touch upon the variety of ways shoelaces can be tied. From classic bows and slip-knots to more intricate methods like the surgeon's knot or the reef knot, the options are seemingly endless. However, no matter how creatively you tie them, all traditional shoelaces require knots to hold tight, often leading to discomfort and pressure points many refer to as the “lace-bite”. Inelastic
Introducing Caterpy: A Game Changer in Shoelace Technology
But fear not, now there's a solution to this long standing issue: Caterpy shoelaces. These innovative laces are designed to hold tension at every eyelet instead of just at the top. This revolutionary design ensures that your customers can enjoy uniform pressure distribution, resulting in enhanced comfort and better foot health.The Choking Point Dilemma
Traditional shoelaces, as effective as they may seem, have a drawback. Inelastic laces can create choking points along the shoe, which can affect circulation and overall comfort. The tension is primarily concentrated at the top of the shoe near the knot, making it difficult to achieve uniform pressure distribution. This imbalance can lead to discomfort and even health issues.
Caterpy: Backed by Science
But wait, there’s more, Caterpy shoelaces are backed by scientific research. Studies have shown that the even tension distribution achieved by Caterpy laces can improve foot health and circulation. When customers step into your store, they're not just buying shoes; they're investing in their well-being. Insoles are often a financial barrier for some. Staying active is hard enough by itself without having to worry about how their feet will feel 30 minutes into their workout. Caterpy is situated as a perfect additional sale item that can truly maximize the custom fit experience. Caterpy is also recommended by podiatrists across the nation!
Total Control for Shoe Brands
Caterpy's technology extends beyond just comfort. They offer shoe brands the ability to have total control over shoelace size, shape, and elastic production. Shoelace design is an integral part of constructing a popular shoe and should be the logical next step of turning an already custom shoe experience into an even more personal fit process. Offering shoes with tailored Caterpy laces can set your store apart from the competition and create a loyal customer base seeking both style and comfort.
Getting Started With Caterpy
In conclusion, the often-overlooked shoelace can make a world of difference in your customers' footwear experience. By introducing Caterpy shoelaces into your store, you can cater to customer comfort and health while also further enhancing your store as a hub for innovative and thoughtful shoe solutions. Reach out to Caterpy today to learn more about how these laces can benefit your shoe retail business. In order to help you sell, we give samples to outfit your staff, we also have multiple types of displays for laces including a minimal style single hook display included in your opening order.“ We value how the laces can improve fit... We treat Caterpy the same as we do insoles and socks for enhancing comfort, and an extra $5K to 10K per year in incremental sales is a big thing to me for shelf space that is minor but highly impactful when you look at it. (Think candy) " -Eric Bartos, Fleet Feet Orlando
